Announcing this distinctive achievement, Hon’ble Union Minister for Road Transport and Highways, Shri Nitin Gadkari ji, said, “Bharat-NCAP is India’s independent, atmanirbhar voice on vehicle safety. It is benchmarked to the best-in-class global standards and the Bharat-NCAP vehicle rating system is designed to advance road safety and vehicle safety standards beyond mandatory regulations. I’m delighted that the first ever vehicles being certified today with the highest achievable 5-star rating, are both from Tata Motors. I congratulate them on award of this coveted certification with the highest possible ratings and for continuing to enrich their legacy of introducing the safest vehicles on Indian roads.”

Receiving the coveted certification, Mr. Shailesh Chandra, MD, Tata Motors Passenger Vehicles Ltd and Tata Passenger Electric Mobility Ltd., said, “Bharat-NCAP is a significant step forward as it provides customers with a credible, objective score to evaluate the safety aspects of various vehicles. Informed customers taking optimal decisions will further foster the rising preference for safer vehicles in the country. We acknowledge and appreciate the collaborative efforts of the government, regulatory bodies, and the automotive industry in this pursuit. At Tata Motors, safety is at the core of our DNA and we are honoured to win this maiden Bharat-NCAP certification with an exemplary 5-star rating for two of our vehicles. We remain committed and will continue to work towards improving vehicle safety holistically.”

Prominent Safety Features in the new Safari & Harrier

• 7 airbags with 6 as standard across personas
• Electronic Stability Control as standard
• 3-point seatbelts in all rows
• Seat Belt Reminder for all passengers
• Isofix tethers
• Seatbelts with Retractor, Pretensioner, Load Limiter (RPLL) and anchor pretensioner
• Reinforced cabin structure enhanced to provide symmetric crash performance and side pole impact

Seamless voice-enabled car controls with Alexa

Customers can ask Alexa, in English, Hindi, or Hinglish, to change the temperature inside the vehicle, adjust the airflow settings, adjust screen brightness, open/close the sunroof, and more. Just ask, “Alexa, open/close sunroof”, or “Alexa, set temperature to 20 degrees”. Customers can also control the 360-degree surround view camera in their Tata cars with Alexa to enhance maneuverability, safety, and the overall driving experience. Just ask, “Alexa, turn on my 360-degree camera”.

Hands-free entertainment and productivity on-the-go

With Alexa Built-in, Nexon, Nexon.ev, Harrier, and Safari customers can enjoy their favourite music, listen to audiobooks on Audible, ask for jokes, listen to shayaris, and play games to stay entertained on their commute and enjoy family drives. Alexa also helps to navigate and check for traffic conditions, make and receive calls, manage to-do and shopping lists, hear the latest news, set reminders, shop on Amazon, and much more. Just ask, “Alexa, play road trip songs”, “Alexa, call dad”, “Alexa, play my book from Audible”, “Alexa, add black socks to my cart” or “Alexa, check ATMs nearby".

Certified with the prestigious GNCAP 5-star rating, the new Safari and Harrier come with the unique distinction of securing the highest score by an Indian car for adult occupant protection (33.05/34) and child occupant protection (45.00/49), making them the safest vehicles to run on Indian roads.

Built on the OMEGARC architecture, derived from Land Rover's renowned D8 Platform, the Safari facelift is available from an introductory starting price of Rs 16.19 Lakh and the Harrier facelift price starts at Rs 15.49 Lakh (ex-showroom). They are being offered in four distinct personas, portraying the discerning preference and multifaceted lifestyle of today’s SUV customers.

Highlights of the new Safari and Harrier

• 7 airbags with 6 as standard across personas
• 31.24 cm Harman Touchscreen Infotainment system
• 26.03 cm configurable Instrument Cluster with Navigation Display
• 10 speaker JBL music system with Advanced Harman
• AudioworX with 13 bespoke acoustic modes (first in the world)
• ADAS with 12 Features
• Gesture Controlled Power Tailgate (first in segment)
• Voice support with 250+ commands in 6 languages with 4 independent voice assistants (first in segment)
• Ventilated first and second row seats

The new Dark Editions of the Tata Harrier, Safari and Nexon are enhanced with the most premium features seen yet, in the company’s passenger vehicles portfolio. With an adaptive User Interface boasting of a new look and feel, a desirable larger Infotainment Screen of 26.03 cm and 10 new ADAS features, they promise to be the best companion for a progressive customer who wants to make a statement.

Further complimenting the already established strong design, these SUVs exude dynamism through the newly added Carnelian Red highlights, giving its customers an exclusive feel of premium-ness combined with a bold look.

Launched at an attractive price point (All-India, ex-showroom price), the new Drak range meets the BS6 Phase II emission norms, featuring RDE and E20-compliant engines. Customers can now experience and book their favorite DARK SUV from their nearest authorized Tata Motors dealership at a nominal amount of Rs 30,000.

The Jet Edition line-up features a unique exterior colour – Starlight - a dual-tone combination of an earthy bronze body and a platinum silver roof. The models also have Jet black alloy wheels and silver skid plates at the front and rear that will enhance the exterior opulence of the cars, giving them a premium and upmarket appeal.

The interior comes with a dual-tone Oyster White & Granite black theme. The techno-steel bronze finish mid-pad is the centre of attraction on the instrument panel along with the bronze accents on doors and floor consoles which elevate the overall ambience of the cars. JET embroidery on the front headrests and deco stitching on the seats in a bronze thread, makes the car more thematic and a complete package of style, comfort and extravagance.

The Jet Edition of Tata Safari and Harrier features advanced ESP safety functions such as Driver Doze off alert, Panic Brake alert, After Impact Braking. Additionally, the inclusion of a C-type USB charger in all rows for both cars, Winged Comfort Head Restraints on the second-row bench and captain seats (only in the Safari). They will also include a Wireless Android Auto/ Apple Carplay, Air purifier and a Wireless charger.

In addition to all the features of the Jet range combined with the luxuries of the top-end model, the Nexon Jet Edition will also boast of a wireless charger.

Kerala is among the top three markets in the country where all Tata cars and SUVs are leading in their respective segments. To mark the Onam celebrations, the company is extending exciting offers upto Rs. 60,000/- on its cars and it is offering priority delivery for customers. Tata Motors has tied up with leading PSUs, private and regional financiers for attractive finance schemes - upto 95% on road finance and 7-year loan tenure for no income proof customers.

Highlighting their plans in the market, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “Kerala is an important market for us as it offers immense opportunities to sustain our growth story in the region. All our efforts towards enhancing customer experience have resulted in a customer retention rate of over 72%, the highest in the country. We are elated to celebrate Onam with our customers and we have introduced attractive offers for our customers. We wish to continue creating customer delight through our highly adored ‘New Forever’ range of cars in Kerala and we look forward to customers starting a new journey with us on the auspicious occasion of Onam.”

He further added, “Kerala is a big market for Hatch and SUVs and we have been able to establish our leadership in sub-segments by offering products that resonate well with the evolving needs of customers. Our products like Tiago, Punch and Nexon are among the top 10 highest-selling cars in Kerala. We are confident that the festive season will bolster our sales performance in the state and we aim to grow in excess of 40% over Q2 FY22, in this region.”

Kerala is critical for Tata Motors and in the previous year, the state emerged as the second-best performing market for the company in terms of sales. To make its New Forever range of cars and SUVs easily accessible n Kerala, the Company has doubled its sales network to 100 outlets last year and increased its service centres to 51 stations and continues to aggressively expand its reach in the state. Tata Motors has been innovating consistently in the aftersales arena and with its recently launched 18 EzServe units across the state, is providing two-wheeler-based quick response service for enhancing customer experience.

Tata Motors SOUL (SUV Owners United League) community recently got together to embark on their first drive for this year - a 9-day Iconic Himalayan Drive to Spiti Valley. Organized between 25th June and 3rd July, this drive was attended by Tata Motors SUV owners from across the country and was flagged off from RSA Dynamic Motors, Chandigarh, in the presence of senior company officials. Culminating at Chandigarh, the SOUL convoy drove across multiple terrains, covering a total of 1200+kms.

The participants were enthralled to witness key attractions such as Rohtang Pass, Chandratal Lake, Kunzum Pass – located at 14,931 fts, Komic – the highest motorable village, Tabo Monastery – the oldest operating monastery in India, Chitkul – India’s last village on the Indo-Chinese border and Thanedhar - Fruit Orchard of India, among others. Furthermore, there were various recreational and adventure activities organized for the participants and their family members in order to make this escapade memorable.

Speaking on the occasion, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “SOUL has been an epitome of adventure and an exhilarating driving experience for our SUV owners’ family. This continued fervor of our customers pushes us to curate intriguing drives for these enthusiasts on a regular basis to let them experience the full potential of their SUVs. I congratulate all the SOUL members who participated in the Iconic Himalayan Drive and were able to witness magnificent landscapes of the Himalayas and traverse the roads less taken, in the company of like-minded people. I am confident that this extraordinary drive will boost the affinity of our customers towards their vehicles and reinforce the “Go-Anywhere” DNA of our true SUVs.”

Tata SUV Owners United League (SOUL) is an exclusive and premium club for Harrier and Safari customers of Tata Motors Passenger Vehicles limited. It is a community program with an aim to bring together like-minded individuals and rekindle their spirit of adventure by taking them to exotic and unexplored destinations through curated drives. These iconic drives give them an opportunity to witness some of the most breathtaking landscapes of India and enjoy various privileges. Since its inception in 2012, the community has grown to close to 25,000+ Tata SUV owners.

On the occasion, Mr. Mayank Baldi, Head – International Business, Passenger Vehicles, Tata Motors, said:

Bhutan is an important market for our growth strategy. With the launch of our new generation of BS-6 passenger vehicles, we are all geared to claim our rightful place in the market. Engineered on three main pillars – design, safety and driving pleasure, the New Forever range comes with best-in-class features and the latest tech. Nexon has been India’s first 5-star GNCAP rated car, while Altroz is the only hatchback in its segment with a 5-star GNCAP safety. Tiago and Tigor with 4-star GNCAP safety ratings are safest in their categories. With the support and commitment of our esteemed partners, Samden Vehicles Pvt. Ltd., we promise to deliver superior sales and after-sales experience to our customers.

The New Forever range of Tata Motors passenger vehicles has been designed under the ‘Impact 2.0’ design language, with best-in-class safety standards, offering superlative performance. The new range is feature-rich backed by superior technology offering a delightful ownership experience.

Announcing the launch of this much-anticipated New Forever Range of products in the Bhutanese market, Mr. Ronrig Mutusang, Chairman of the Samden Vehicles Pvt. Ltd said:

We are proudly representing Tata Motors Ltd for its Passenger Vehicles range for the last 14 years. New Forever Range from Tata Motors is truly the industry-best offering in terms of superior styling, unmatched safety standards and value for money. With BS-6 emission it complies with the environment-friendly emission norm. We strongly believe that these New Forever Range of vehicles will gain wider popularity in the Bhutanese market.

As part of the tie-up, Bandhan Bank will provide loans to Tata Motors’ customers at an interest rate starting from as low as 7.50%. This scheme will offer a maximum of 90% financing on the total on-road cost of the vehicle. Customers can also enjoy the benefit of special EMI options with a repayment tenor of up to 7 years.

The Bank has also designed certain exclusive features for Tata Motors car buyers availing the car finance option which includes zero charges on foreclosure and part payment. These offers will be applicable on the New Forever range of ICE cars and SUVs as well as on EVs for personal segment buyers across the country.

Commenting on the association, Mr. Rajan Amba, Vice President, Sales, Marketing & Customer Care, Passenger Vehicle Business Unit, Tata Motors, said, “We, at Tata Motors, have always aimed to make our personal mobility solutions more affordable and accessible for individuals and families at beneficial rates. We are delighted to join hands with Bandhan Bank and this partnership is a part of our #FinancEasy Festival, wherein we are collaborating with multiple finance partners across India to make ownership of cars accessible, as well as a hassle-free process for the customers and thereby adding to the celebrations of this festive season. We hope that these offers will make the process of purchasing our cars much easier for customers and that this will positively impact their overall buying experience of Tata cars.”

To avail of the above schemes, customers can reach out to their nearest Tata Motors dealer or through a Bandhan Bank branch, register their interest in buying a Tata car.

Driven in 15 Tata Harrier Dark models, the Sudarshan Bharat Parikrama Rally will traverse through 18 prominent cities to cover a distance of 7500 km in less than a month. Currently, the rally has travelled through Agra and Lucknow, before arriving in Varanasi. The rally will go to Bodh Gaya on the same day and will continue to make pitstops at TML dealerships on the way.

Saluting and roaring for the NSG, Tata Harrier Dark customers will also join the rally. NSG is an elite counter-terror force and the commandos are brave, highly motivated and specially trained to win in the most difficult of situations.

This landmark rally, flagged off by the Hon’ble Shri Amit Shah, Minister of Home Affairs, Government of India, will be driven in 15 Tata Harrier Dark models traversing through 18 prominent cities and covering a distance of 7500 km, in less than a month.

Starting from the historic Red Fort in New Delhi, the ‘Sudarshan Bharat Parikrama’ will tour India’s major war memorials and monuments through Agra, Lucknow, Varanasi, Bodh Gaya, Jamshedpur, Kolkata, Bhubaneshwar, Berhampur, Vizag, Vijaywada, Hyderabad, Ongole, Chennai, Bengaluru, Hubli, Mumbai, Ahmedabad and Jaipur, celebrating the dedication and perseverance of the nation’s protectors.

Saluting and roaring for the NSG, Tata Harrier Dark customers will also join the rally. NSG is an elite counter-terror force and the commandos are brave, highly motivated and specially trained to win in the most difficult of situations.

The new Tata Harrier Dark Edition not only carries forward the legacy of the first model but also takes the aura to the next level. It is available in a new Oberon Black colour with a tinge of Deep Blue adding to the stunning looks of the SUV. Tata Motors has also added bigger R18 Blackstone alloy wheels that compliment the sporty stance of the vehicle. The Harrier always had a demanding road presence and in its latest Dark Edition, the SUV looks even more appealing and purposeful.

Also Read: Tata Harrier Stolen from Dealership- Video Recorded by CCTV Camera

The new Tata Harrier Dark Edition also features updated elements in its cabin. The Benecke Kaliko Leatherette upholstery carries special Tri-Arrow perforations with a deep blue undertone to it enhancing the overall premium-ness of the interior. The front seat headrests sport a special dark embroidery complementing the overall dark theme.

Apart from the aforementioned changes, no other revisions have been made to the new Tata Harrier Dark Edition. The SUV continues to have the same set of hardware and engine options as the regular version. However, Tata Motors is only providing the new Harrier Dark Edition in the XT+, XZ+ & XZA+ with prices starting at INR 18.04 lakh (ex-showroom).

Also Read: This Tata Harrier is Country's LOUDEST So Far - VIDEO

In other news, the Tata Tiago XTO trim has been silently launched in India. The new variant sits below the XT model and misses out on several features like the Harman audio system with USB, AM/FM functions, speed-based volume control and Bluetooth connectivity options.

Tata Motors is preparing to increase the prices across its passenger vehicle lineup. The company says that it has to take this step due to the steep climb in overall input costs. We are expecting the brand to make an official announcement regarding the price hike in the coming few weeks and the revised prices will come into effect from 1 August 2021.

Also Read: Tata Tiago XTO Trim Silently Launched at Rs 5.47 Lakh

In an official communication, Tata Motors said:

Tata Motors, India's leading vehicle manufacturer intends to shortly mark an appropriate increase in prices of its 'New Forever' range of Cars and SUVs. The steep climb in overall input costs, especially due to continuing rise in costs of essential raw materials including steel and precious metals, necessitates a transfer of at least some part of this increase to end customers.

This will be the third price hike this year that Tata Motors will be implementing in its passenger vehicle lineup. The company has previously increased the prices of its passenger vehicles in January and May.

In other news, Tata Motors has released a teaser video of the upcoming Tata Nexon EV Dark Edition. shows us the silhouette and illuminated headlamps of the electric vehicle with lightning striking in the background. The footage also does justice to the new model courtesy of the almost pitch-dark environment. It also says, “Electric #Dark is Here to Rule”. The Tata Nexon EV Dark Edition is slated to be launched on 7 July.

Also Read: This Tata Harrier is Country's LOUDEST So Far - VIDEO

As per previous reports, the Tata Nexon EV Dark Edition has already started to arrive at select dealerships and some of them have also started to accept bookings of the new car. As for the pricing, it is being speculated that the Dark Edition model of the Nexon EV would be around INR 20,000 heavier on the pocket than the regular model. It is expected to be made available only with the higher-spec variants.

Also Read : This Tata Harrier is Country's LOUDEST So Far - VIDEO

This video has been uploaded by a YouTube channel named HEAT 17. The Youtuber conducted several rounds to find which SUV wins the drag race. Talking about the race, in the first round, the traction control of Mahindra Thar was turned off, while the Harrier was in Sport Mode with traction control on. As soon as the race starts, Tata Harrier smoothly takes the lead while the Mahindra SUV struggled. As the traction control of Thar was turned off, it did not get a smooth start, and Harrier took advantage of this by taking the lead. The Tata SUV was in the lead throughout the race and wins the first round.

In the second round, Mahindra Thar driver turned on the traction control. Both SUVs starts the second round almost at the same time. Mahindra Thar was slightly ahead of the Harrier, and we thought that Thar might take the lead, but surprisingly Tata SUV smoothly takes the lead and wins the race. Moreover, in the third race, the setting remains the same, and both SUVs were lined up for the race. Just like the third round, Tata Harrier effortlessly wins this round. There are several reasons behind Tata Harrier winning this race. The first one is its potent 2.0-litre turbocharged diesel engine. Furthermore, Tata Harrier is also 100kgs lighter than the Mahindra SUV.

Stay tuned to IndianAutosBlog.com for such stories and other four-wheeler news.

A new batch of the 2021 Tata Harrier arrived at the dealership on 13th June, and these models were parked outside the showroom on mall premises. When the dealership staff arrived in the morning, they were surprised to see that one car is missing, and afterwards, they checked the security cameras. As per the CCTV footage, the thieves stole an XZ Plus trim of Tata Harrier, priced close to Rs 20 lakh (ex-showroom, Delhi).

Also Read : This Tata Harrier is Country's LOUDEST So Far - VIDEO

It was a brand new car, and there was no license plate on it. The thieves were quite confident that they won’t get caught by the police in the early morning. The dealership staff was not able to identify the thieves in the CCTV footage. Moreover, both keys of the Tata SUV remain with the dealership, which raises questions on the security system of Tata Harrier. It looks like that the thieves broke into the car without raising the alarm and then drove it away.

The XZ trim of Tata Harrier comes loaded with features, like keyless entry and ignition and auto burglars, which seems to have been manipulated by the thieves to steal the vehicle. Smart keys offered with cars nowadays automatically unlock the car whenever they are in range. Thieves can increase the range of a smart-key by using signal boosters, which allows them to unlock a vehicle from a faraway distance. The dealership staff also said that the police officials didn’t take any immediate action. The FIR was lodged two days later, on 17th June 2021, despite the staff was present at the relevant police station on 15th and 16th June.

Stay tuned to IndianAutosBlog.com for such stories and other four-wheeler news.

Also Read- SLAMMED Widebody Tata Harrier Looks Sassier Than BMW X6

The video of this modified Tata Harrier has been uploaded by Nick Zeck on YouTube. This is the Harrier Dark Edition, which comes with Atlas Black exterior paint, darkened elements like the black faux skid plates and darkened headlamp inserts and a ‘#Dark’ front fender badge. The owner has added aftermarket parts like the new LED lights on the front grille which flash like police sirens and a set of auxiliary lights have been fitted on the roof. The stock 17-inch wheels have been replaced with a set of 5-spoke diamond-cut 18-inch alloys. Other than that, the exterior remains largely similar.

It is the interior of this Tata Harrier that gets the more noticeable changes. This Dark Edition’s all-black interior has been replaced by dual-tone brown and black leather along with a new ambient lighting setup. There is lighting on the cupholders and the footwells while LED strips span the width of the dashboard and front doors. The Harrier Dark Edition’s all-black interior has been replaced by a dual-tone brown and black theme. The stock 7-inch infotainment system has been replaced by a bigger aftermarket unit. However, the biggest party piece of this Harrier is its 3000 RMS audio system by Focal that features Model E 165 K2 speakers for a clear and distortion-free hearing experience. The total cost of this modification is Rs 6 lakh, with most of it going to the audio system itself.

Also Read : Tata Harrier Imagined as Antarctic-ready Expedition Vehicle

Prices for the Tata Harrier range between Rs 14.29 lakh for the base XE trim and goes up to Rs 20.81 lakh for the range-topping XZ+ DT variant, ex-showroom. The SUV is powered by an FCA-sourced 2-litre turbo-diesel unit.  The powertrain makes peak power and torque figures of 170 PS and 350 Nm and can be paired to either a 6-speed manual or a 6-speed automatic transmission.

Stay tuned to IndianAutosBlog.com for such crazy mods and other four-wheeler news.

Also Read- This Deadpool Venom Wrapped Tata Harrier Looks Scary - VIDEO

The Dark Edition is positioned as a top-spec variant in the automakers stable. Earlier the Dark Edition was offered with XT, XT Plus, XZ, XZ Plus, XZA and XZA Plus trims. The carmaker has now discontinued the non-sunroof trims, namely- XT, XZ and XZA. Therefore, the Tata Harrier Dark Edition with panoramic sunroof gets retailed at a starting price of Rs 17.87 lakh (ex-showroom, Delhi) for the XT Plus variant and goes all the way up to Rs 20.81 lakh (ex-showroom, Delhi) for the XZA Plus variants. Now the carmaker is offering Harrier in 22 different trim levels and is offered at Rs 14.29 lakh (ex-showroom, Delhi) for the base XE variant.

Also Read- LOUDEST Tata Harrier With Rs 6 Lakh Worth Audio System - VIDEO

The Tata Harrier Dark Edition gets a completely blacked-out cabin and several cosmetic changes like a smoked headlamp, blackened faux skid plate at the front and rear black coloured 17-inch rims, unique #Dark logo on the front fender and much more. On the inside, it gets new Blackstone Matriz accents to replace the faux wood inserts on the dashboard, perforated black leather finish on door handles, gunmetal grey finished humanity line, black leather seats, and door handles with grey stitching. It gets propelled by a 2.0-litre Kryotec four-pot turbocharged diesel engine, which develops 170 PS of peak power and 350 Nm of peak torque. Transmission duties are done by a 6-speed MT or an optional 6-speed torque converter automatic gearbox. It is rated to offer an ARAI certified mileage of 16.35kmpl. The same power plant does duties in the new-gen Tata Safari.

Stay tuned to IndianAutosBlog.com for such crazy mods and other four-wheeler news.

The video has been uploaded by Carsio on YouTube. The Tata Harrier in this video originally came in the Calisto Copper shade. The whole SUV is wrapped in a shade of red, after which additional Venom Deadpool graphics have been added on the bonnet, side fender, side and rear. The wrap and graphics are some of the most unique we have come across and gives the Harrier a more aggressive character. Other than the wrap, this Harrier remains largely stock except for a new set of diamond-cut multi-spoke alloy wheels.

Also Read : Watch New Mahindra Thar Effortlessly Going Downstairs! - VIDEO

The Tata Harrier comes loaded with features including a touchscreen infotainment system with Apple CarPlay and Android Auto support, a semi-digital instrument cluster, cruise control, auto climate control and more. In 2020, Tata updated the Harrier with additional features including new alloy wheels, a panoramic sunroof, auto-dimming IRVMs, redesigned ORVMs, updated the engine to meet BS-VI norms and added the option of an automatic transmission.

Prices for the Tata Harrier range between Rs 14.29 lakh for the base XE trim and goes up to Rs 20.81 lakh for the range-topping XZ+ DT variant, ex-showroom. The SUV is powered by an FCA-sourced 2-litre turbo-diesel unit.  The powertrain makes peak power and torque figures of 170 PS and 350 Nm and can be paired to either a 6-speed manual or a 6-speed automatic transmission.

Stay tuned to IndianAutosBlog.com for such crazy mods and other four-wheeler news.